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Traffic Generators
Did you know:
  • For most web sites, search engines account for 95% of incoming
    traffic.

  • If your web site does not show up at the top when a customer
    searches for your product or service, your competitors' web sites
    are!

  • To get to the top, your web site needs to have as many incoming
    backlinks as possible.

  • 90% of web sites have fewer than 10 links pointing to their site.

One of the single most important factors a search engine uses to rank
your web site is link popularity . Link popularity is based on the number of
incoming links you have from other web sites (such as through a link
exchange). Also known as backlinks, search engines view each of these
links to your site as "vote" for your site. The more incoming links your site
has, the more important the search engine will consider your site to be
and rank it accordingly. A good link exchange program is the proven way
to get these incoming links as quickly as possible.  However, keep in mind
that search engines like link compatibility - links that make sense to being
coming to your site based on your site's content.   For example, I wouldn't
put a link to a flower shop or a wine merchant on this site because they
have no relevancy to the content of this site.

There are two avenues you can pursue to generate links to your site:
  1. Link Exchanges
  2. Purchasing Links  
  3. Other Traffic Generators

The major aspect to keep in mind when you are selecting vendors in
either of these areas is to make sure that the links are NOT redirects.  
Let's take a look at what's available to you in both areas.

1.  Link Exchanges:

LinkMarket.com - "Link Market is a place where webmasters can find
other webmasters to exchange or trade links.   Link Market is free, easy
to use and very effective!  One great element in their program is that you
do not have to link back to everybody that links to you.  You have the
right to decide which web site you want to link to and which ones you
don't want.  Link Market processes applications within 48 hours in most
instances.  They do a review of the site and then notify you of
acceptance."  (Established May, 2003. 29,924 Link Partners,  Alexa
ranking:  734, PR5)

LinkPartners.com - "LinkPartners.com is designed to make finding
quality sites that exchange links fast and easy. All submitted websites are
reviewed by a human Editor to ensure only quality websites are listed.  It's
free to register your website and search for new link partners!  Increase
website traffic by swapping links with sites related to your own."
(Established May, 2000.  Link partners,  Alexa ranking: 4,167, PR3)

LinksMaster.com - "A unique link exchange service unlike any other on
the Internet. Our system works exactly the opposite of other link exchange
services. Instead of requiring you to submit individual link exchange
requests one-by-one to all of our members, we instantly add your link
onto all of our 4,714 member's websites immediately. Then we let you
decide which types of websites that you do not wish to exchange links with
(if any) by using our Exclusion Filters™ feature."  (Established August,
2003.  4,714 Link partners, Alexa ranking:  29,290, PR 3)

123ExchangeLinks.com - "All submitted sites are individually reviewed
and accepted ONLY if all quality and linking requirements are met.  Link
exchange partners can be found either by browsing our directory or by
performing a keyword search which will display all sites whose description
contains the searched keyword.  Adding your site to their directory and
searching for link exchange partners is 100% Free. All they require from
link exchange partners is the placement of a text link in their homepages
or main link page."  (Established September, 2003.  Over 3,400 Link
partners.  Alexa ranking:  22,874 PR6)

2.  Buy Links
When buying links you want to make sure you purchase the highest PR
(PageRank) you can afford.  In addition, make sure the site you are
purchasing a link from is a content site and not a commercial site.

Text Link Ads, Inc. - "Text Link Ads is the premier targeted traffic and
link popularity ad firm. We specialize in placing static html links on high
quality, high traffic web properties. Our clients have seen a dramatic
increase in targeted traffic, brand exposure, and natural search engine
rankings with our service. We currently work with a wide range of clients
from Fortune 500 firms to individual website owners." (Site established
September, 2003.  Alexa ranking: 7,073 PR5)

Text Link Brokers - "With over 35,000 links in our inventory, Text Link
Brokers can quickly and easily get you all the links you need to rank high
in the Search Engines."   They have a form on their home page where
you submit your keywords. They will then research their inventory and get
back to you with a selection of relevant links to choose from. They
indicate you can expect a response within 1-2 hours.  They have an
extensive category list as well as PR 4- PR9 lists.  (Site extablished
November, 1993  Alexa ranking: 5,693  PR5)


3.  Purchasing Traffic:
When looking for ways to generate traffic to your site you will see a lot of
sites that say they'll send you X amount of traffic for a particular price.

This is a tricky area.  You really need to do your homework with this type
of product.   I've looked at so many sites that sell traffic they say is
"trageted" traffic when in actuality it isn't.  My comfort level is not high with
this type of traffic generation - it can be very hit-or-miss in nature.  Some
sites don't deliver real visitors, others do not deliver the amount you
contract for ...just too many problems and uncertainties

There is one site I'm more confident in than others:

Intelligent Web Marketing (i-web-marketing.com) - As they say in
their intro ..."our advertising delivery system presents your site in a full
size, fully functional application window.  In addition, our advertising is
delivered only when users are visiting sites similar in content to your own,
meaning visitors we deliver to your site have an interest in the type of
product or service you offer. "  They indicate they opened their doors in
1999.  (Site established - Alexa information - July, 2000.   Alexa ranking:
27,165  PR 5)  


3.  Other Traffic Generators

Adland Pro - "If you are interested in free promotion, free advertising,
marketing or networking, then this is the right place to be. AdlandPro has
been offering free and paid advertising services to small businesses
since 1996. They have the most complete and most affordable
advertising solutions for small businesses and home entrepreneurs."

"You can do following on our site at no cost to you:
1. Place your free ads in our classifieds and community pages ($2.50
value)
2. Place your free ads in our Free Traffic Exchange (120,000 users)
($2.50 value )
3. Free subscription to our “Adland Digest” Newsletter ($5.00 per month
value)
4. Obtain free leads for your business using our community system
($5-$10 per lead value)
5. Earn big money with our affiliate program (up to $10,000/month)
6. Participate in discussions to learn more about marketing and
promotions through the Adland Digest ($5.00 per month value)"
(Site established September, 1998  Alexa ranking 2,242  PR5)

Here's an article that you may find interesting regarding buying lists.  The
points are well taken and can be applied to other marketing areas as well -
21 Questions to Ask Any List Service Before You Sign on With
Them.
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